ATLANTIS RISING REDESIGN
Atlantis Rising is one of those "out there" mags- on par with the design of the National Enquirer, this was the kind of publication that prints a levitation story as fact. The flaw in this fact is that AR is actually an interesting read; once you get past the garishness of it all, there are some quite intriguing articles.
My plan for this kooky publication was simple: bring it into the modern age. They were plagued with inconsistent logos, type, and illustrations. I believe the design style I chose- clean, modern and minimal- would do wonders to widen their customer base, attracting their usual demographic plus many curious others. The bright colors paired with splashes of interesting typography adds nice visual interest, while the heavy use of a grid system keeps the publication balanced.